Focus Groups offer an insight into the mind of the consumer exploring the reasons they say & think as they do.
Our expertly moderated groups provide feedback & insights at all stages of the product development process.
The ideal solution for product development & innovation, packaging & brand development & concept research.
Product Assessment & Development
Our sensory suite, with 12 PC equipped tasting ‘pods’ is ideal for all types of food & non food sensory testing such as
product benchmarking, product optimisation, concept assessment, ingredient & packaging assessment, product claim
support & packaging & branding research. Our unique ‘Consumer Express’ option combines tasting & focus group discussions in an extremely cost effective all-
Home Use Testing (HUT)
Home Use Tests (HUT) provide feedback from a more natural & authentic consumer experience. Tests can be run over
a number of days or weeks to highlight peaks or troughs in levels of consumer acceptance.
HUT feedback is via customised online questionnaires.
Sensory Profiling uses trained panellists to assess any products against key parameters. This takes the ‘liking’ out of the
analysis, focusing instead on assessing products through objective measurements allowing products to be modified or
tweaked for improved consumer acceptance. Suitable for food & non food ‘consumer experiences’.
Sensory Profiling provides not only the what, but also the why, & the how to product optimisation.
Online research is particularly useful when trying to reach large target audiences quickly & efficiently. Custom
questionnaires are created for each project, including images & over 30 different question types. Our popular
“Ula’s Oscars” competition ensures anything from 400 to 1000+ responses. Also used for consumer panel screening.
Claim support is an excellent tool for increasing consumer awareness & increasing sales. Consumer endorsements can
mean the difference between shoppers picking your product or choosing that of a competitor. Product claims highlight the
strengths of your products, & our visual reports are ideal for retail buyer presentations.
Sensory Panel Training
We also provide panellist screening, assessment and training for internally / external ly based client product assessment panels.
No two projects are the same. If you have specific project or research requirements we can provide a cost effective
customised solution avoiding the limitations of a ‘one size fits all’ approach. We enjoy projects that are challenging,
different & require an alternative approach. Just ask & be surprised!
Innovate Research Options
Food Consumer Research and Sensory Assessment
The food Industry Specialists