Innovation is the lifeblood of the consumer foods sector. Introducing The Innovate Innovation ‘Toolkit’
Successful products do not just happen! Maintaining or increasing sales in today’s competitive retail and foodservice environment means listening to consumers and aligning products with consumer expectations.
With a rapidly changing food marketplace and increased competition from own label categories, product innovation is more essential than ever.
Whether tweaking or freshening an existing product or introducing a new product or concept, the needs of the retailer and the expectations of the consumer must be satisfied.
Creating quality products that perform and stand out is essential in today’s marketplace.
No one research technique will satisfy all requirements. Our research and Innovation ‘Toolkit’ combines different techniques and leverages our consumer research, food manufacturing and product development expertise.